Social Responsibility – Clever Marketing 3.5
The different concepts include: Profit responsibility Stakeholder responsibility Societal responsibility. 1. Profit responsibility: This concept focuses primarily on maximizing profits […]
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Ethical and Unethical Marketing Decisions – Clever Marketing 3.4
Factors that influence ethical and unethical marketing decisions include: Societal culture Individual factors Organizational factors Opportunity. Societal culture refers to […]
Environmental Scanning – Clever Marketing 3.3
Environmental scanning refers to the process of gathering and analyzing information about external factors that can impact a business or […]
Marketing and Environmental Forces – Clever Marketing 1.4
Marketing is the process of promoting and selling products or services to consumers. The marketing mix, which includes product, price, […]
Marketing Mix – Clever Marketing 1.3
The marketing mix is a framework that provides businesses with a set of tools to promote their product or service […]
8 Ways To Discover Consumer Needs – Clever Marketing 1.2
Marketing discovers and satisfies consumer needs through a process of understanding, analyzing, and responding to consumer behavior and preferences. 1. […]
3 Variations of the Purchase Decision Process – Clever Marketing 4.2
The consumer purchase decision process can be categorized into three variations: Extended problem-solving. Limited problem-solving. Routine problem-solving. Here’s how these […]
The Purchase Decision Process – Clever Marketing 4.1
The consumer purchase decision process consists of several stages that consumers go through when making a purchasing decision. These stages […]
SWOT Analysis – Clever Marketing 3.1
SWOT analysis is a strategic planning tool used to evaluate the internal strengths and weaknesses and the external opportunities and […]