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Social Responsibility

Social Responsibility – Clever Marketing 3.5

The different concepts include: Profit responsibility Stakeholder responsibility Societal responsibility. 1. Profit responsibility: This concept focuses primarily on maximizing profits […]

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Ethical marketing

Ethical and Unethical Marketing Decisions – Clever Marketing 3.4

Factors that influence ethical and unethical marketing decisions include: Societal culture Individual factors Organizational factors Opportunity. Societal culture refers to […]

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Environmental Scanning

Environmental Scanning – Clever Marketing 3.3

Environmental scanning refers to the process of gathering and analyzing information about external factors that can impact a business or […]

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Marketing 1.4 environmental forces

Marketing and Environmental Forces – Clever Marketing 1.4

Marketing is the process of promoting and selling products or services to consumers. The marketing mix, which includes product, price, […]

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marketing mix

Marketing Mix – Clever Marketing 1.3

The marketing mix is a framework that provides businesses with a set of tools to promote their product or service […]

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customer needs

8 Ways To Discover Consumer Needs – Clever Marketing 1.2

Marketing discovers and satisfies consumer needs through a process of understanding, analyzing, and responding to consumer behavior and preferences. 1. […]

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3 Variations of the Purchase Decision Process

3 Variations of the Purchase Decision Process – Clever Marketing 4.2

The consumer purchase decision process can be categorized into three variations: Extended problem-solving. Limited problem-solving. Routine problem-solving. Here’s how these […]

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The Purchase Decision Process

The Purchase Decision Process – Clever Marketing 4.1

The consumer purchase decision process consists of several stages that consumers go through when making a purchasing decision. These stages […]

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swot analysis

SWOT Analysis – Clever Marketing 3.1

SWOT analysis is a strategic planning tool used to evaluate the internal strengths and weaknesses and the external opportunities and […]

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