Marketing – Competitive Strategies in Global Marketing – With Examples 12.3
Main Competitive Strategies in Global Marketing – With Examples Cost Leadership: Focuses on becoming the lowest-cost producer in the industry. […]
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Marketing – Simple Guide to Designing a Competitive Strategy 12.2
Explain how to design a competitive strategy and the tools used in this Marketing process. Designing a competitive strategy involves […]
Marketing – Competitor Analysis 12.1
Competitor analysis is a strategic process used by businesses to evaluate and understand their competitors’ strengths, weaknesses, strategies, and market […]
Marketing – Non Traditional Marketing 11.3
Non-traditional marketing, also known as unconventional or guerrilla marketing, involves innovative and creative approaches to promote products or services. It […]
Marketing – Dynamic Marketing 11.2
Dynamic marketing refers to a flexible and adaptive approach to marketing that responds quickly to changes in the market environment. […]
Marketing – Market Orientation 11.1
Market Orientation Concept: Market orientation is a business philosophy that prioritizes understanding and meeting the needs and wants of customers […]
Marketing – Quick Guide to The Promotion Decision Process.10.4
Quick Guide to the Promotion Decision Process Set Clear Objectives: Define specific, measurable, achievable, relevant, and time-bound (SMART) goals. Understand […]
Marketing – Select Appropriate Promotional Approach 10.3
Selecting the appropriate promotional approach involves considering the product’s target audience, its life-cycle stage, and the chosen channel strategies. Here’s […]
Marketing – Promotion – Uniqueness of Each Component 10.2
The promotional mix, also known as the marketing communications mix, is a combination of various promotional tools and techniques used […]
Marketing – Integrated Marketing The communication process 10.1
Integrated Marketing Communication (IMC) is a strategic marketing approach that aims to create a unified and seamless brand experience for […]
Marketing – The Promotion Decision Process 9.4
The promotion decision process involves a series of steps that businesses undertake to plan, develop, execute, and evaluate their promotional […]
Marketing – Promotion – Selecting The Right Promotional Approach 9.3
Selecting the appropriate promotional approach for a product involves considering various factors, including the target audience, the product’s life-cycle stage, […]
Marketing – Promotional Mix 9.2
The promotional mix, also known as the marketing communications mix, refers to the combination of tools and strategies that a […]
Marketing – Integrated Marketing and Communication 9.1
Integrated Marketing Communication (IMC): Integrated Marketing Communication is a strategic approach that involves coordinating and unifying all the different elements […]
Marketing – Distribution Channels – Traditional, Electronic, Vertical, Horizontal 8.6
Traditional Marketing Channels: Characteristics: Traditional marketing channels rely on physical distribution methods, often involving face-to-face interactions and tangible assets like […]
Marketing – Distribution Channels 8.5
A marketing channel of distribution, often referred to as a distribution channel, is a set of intermediaries or middlemen involved […]
Marketing – Pricing – The primary objectives in setting prices 8.4
Firms may have various objectives in setting prices, depending on their specific circumstances, market conditions, and overall business strategy. Here […]
Marketing – Price – Demand, Revenues, and Costs 8.3
Pricing decisions are fundamental to a business’s success, as they directly impact its profitability, market position, and customer perception. The […]
Marketing – Price – Selecting Appropriate Price 8.2
Approaches to Selecting an Approximate Price Level: Selecting the right pricing strategy involves a careful analysis of the market, understanding […]
Marketing – Pricing – Its Nature and Importance 8.1
Objective: Describe the nature and importance of pricing and the approaches used to select an approximate price level. Pricing is […]
Marketing Services & The 7 P’s Of Marketing – Marketing 7.6
The traditional marketing mix, often referred to as the Four P’s, consists of Product, Price, Place, and Promotion. When it […]
The Role Of Packaging And Labeling – Marketing 7.5
Packaging and labeling play a crucial role in the marketing of a product. They are not just practical elements of […]
Managing The Product Life Cycle – Marketing 7.2
Marketing executives play a critical role in managing a product’s life cycle to maximize its profitability and longevity. Here are […]
The Product Life Cycle – Marketing 7.1
The product life cycle (PLC) concept is a marketing framework that describes the various stages a product goes through from […]
Targeting Market Segments – EASY STEP-BY-STEP Process 4.8
Targeting market segments involves tailoring your marketing efforts to effectively reach and engage specific groups of customers identified through the […]
Market SEGMENTATION Made Simple – Clever Marketing 4.7
Market segmentation in marketing is the process of dividing a broader target market into smaller, distinct groups or segments based […]
QUANTITATIVE and QUALITATIVE Research- Marketing 4.6
Quantitative research and qualitative research are two distinct approaches to gathering and analyzing information in the field of research and […]
Primary & Secondary Data – Clever Marketing 4.5
Secondary data and primary data are two types of information used in research and analysis. They differ in their sources, […]
The Purpose Of Market Research – Clever Marketing 4.4
Market research is a systematic process of gathering, analyzing, and interpreting information about a target market, industry, or specific business […]
Major Influences On Consumer Behavior – Clever Marketing 4.3
Situational Influences These are external factors that can affect consumer behavior at a specific point in time including: 1. Physical […]
Building Customer Relations – Clever Marketing 1.5
Organizations build strong customer relationships and customer value through marketing by taking a customer-focused approach to their marketing strategies. This […]
Social Responsibility – Clever Marketing 3.5
The different concepts include: Profit responsibility Stakeholder responsibility Societal responsibility. 1. Profit responsibility: This concept focuses primarily on maximizing profits […]
Ethical and Unethical Marketing Decisions – Clever Marketing 3.4
Factors that influence ethical and unethical marketing decisions include: Societal culture Individual factors Organizational factors Opportunity. Societal culture refers to […]
Environmental Scanning – Clever Marketing 3.3
Environmental scanning refers to the process of gathering and analyzing information about external factors that can impact a business or […]
Marketing and Environmental Forces – Clever Marketing 1.4
Marketing is the process of promoting and selling products or services to consumers. The marketing mix, which includes product, price, […]
Marketing Mix – Clever Marketing 1.3
The marketing mix is a framework that provides businesses with a set of tools to promote their product or service […]
8 Ways To Discover Consumer Needs – Clever Marketing 1.2
Marketing discovers and satisfies consumer needs through a process of understanding, analyzing, and responding to consumer behavior and preferences. 1. […]
What Is Marketing? Clever Marketing 1.0
Marketing is a fundamental business function that involves identifying, creating, promoting, and delivering products or services to target customers in […]
3 Variations of the Purchase Decision Process – Clever Marketing 4.2
The consumer purchase decision process can be categorized into three variations: Extended problem-solving. Limited problem-solving. Routine problem-solving. Here’s how these […]
The Purchase Decision Process – Clever Marketing 4.1
The consumer purchase decision process consists of several stages that consumers go through when making a purchasing decision. These stages […]