Marketing – Quick Guide to The Promotion Decision Process.10.4

Quick Guide to the Promotion Decision Process

  1. Set Clear Objectives:
    • Define specific, measurable, achievable, relevant, and time-bound (SMART) goals.
  2. Understand the Target Audience:
    • Research demographics, psychographics, and buying behavior of your audience.
  3. Select the Promotional Mix:
    • Choose the right mix of advertising, sales promotions, PR, personal selling, and direct marketing.
  4. Allocate Budget and Resources:
    • Determine budgets and resources for each promotion element.
  5. Develop the Message and Creative Assets:
    • Craft a compelling message and create visuals and copy.
  6. Choose Communication Channels:
    • Identify effective channels like digital, traditional, or in-person.
  7. Create a Timeline and Schedule:
    • Plan a timeline with key milestones and deadlines.
  8. Execute the Campaign:
    • Implement activities as scheduled.
  9. Monitor and Measure Performance:
    • Track KPIs like sales, website traffic, and ROI.
  10. Gather Feedback and Adjust:
    • Collect feedback and make improvements.
  11. Evaluate ROI:
    • Analyze financial returns and profitability.
  12. Document and Report Results:
    • Create a comprehensive report for leadership and stakeholders.
Posted in Marketing.