Marketing – Quick Guide to The Promotion Decision Process.10.4

Quick Guide to the Promotion Decision Process

1. Set Clear Objectives:
   • Define specific, measurable, achievable, relevant, and time-bound (SMART) goals.
2. Understand the Target Audience:
   • Research demographics, psychographics, and buying behavior of your audience.
3. Select the Promotional Mix:
   • Choose the right mix of advertising, sales promotions, PR, personal selling, and direct marketing.
4. Allocate Budget and Resources:
   • Determine budgets and resources for each promotion element.
5. Develop the Message and Creative Assets:
   • Craft a compelling message and create visuals and copy.
6. Choose Communication Channels:
   • Identify effective channels like digital, traditional, or in-person.
7. Create a Timeline and Schedule:
   • Plan a timeline with key milestones and deadlines.
8. Execute the Campaign:
   • Implement activities as scheduled.
9. Monitor and Measure Performance:
   • Track KPIs like sales, website traffic, and ROI.
10. Gather Feedback and Adjust:
    • Collect feedback and make improvements.
11. Evaluate ROI:
    • Analyze financial returns and profitability.
12. Document and Report Results:
    • Create a comprehensive report for leadership and stakeholders.