Factors that influence ethical and unethical marketing decisions include:
- Societal culture
- Individual factors
- Organizational factors
Societal culture refers to the values, beliefs, and norms that shape the cultural context in which marketing takes place. This can include factors such as attitudes towards honesty, fairness, and responsibility in business practices.
Individual factors refer to personal characteristics, such as personality traits or ethical values, that can affect decision-making. For example, an individual’s level of moral development or the strength of their personal ethical code can influence their decisions about what is ethical and what is not.
Organizational factors refer to the culture and values of the organization, and the objectives that the organization pursues. These factors can influence ethical decision-making by creating pressures to act in certain ways or by fostering a culture that is conducive to ethical behavior.
Opportunity refers to the specific circumstances or situations in which ethical decisions must be made. For example, a marketing manager may come under pressure to achieve certain sales targets, which may lead them to make decisions that are ethically questionable.
Overall, these factors can have a significant impact on the ethical behavior of marketers and can influence the decisions they make regarding pricing, promotion, product development, and other aspects of marketing. It is important for marketers to be aware of these factors and to make decisions that are consistent with ethical standards and principles.