Business Essentials Archives - MakeMeClever.com

Future Proof Your Career – Your Essential Guide To AI Prompt Engineering

These AI skills are the keys to unlocking your future success. If you’re uncertain about AI or concerned about its […]

Marketing – Competitive Strategies in Global Marketing – With Examples 12.3

Main Competitive Strategies in Global Marketing – With Examples Cost Leadership: Focuses on becoming the lowest-cost producer in the industry. […]

Marketing – Simple Guide to Designing a Competitive Strategy 12.2

Explain how to design a competitive strategy and the tools used in this Marketing process. Designing a competitive strategy involves […]

Marketing – Competitor Analysis 12.1

Competitor analysis is a strategic process used by businesses to evaluate and understand their competitors’ strengths, weaknesses, strategies, and market […]

Marketing – Non Traditional Marketing 11.3

Non-traditional marketing, also known as unconventional or guerrilla marketing, involves innovative and creative approaches to promote products or services. It […]

Marketing – Dynamic Marketing 11.2

Dynamic marketing refers to a flexible and adaptive approach to marketing that responds quickly to changes in the market environment. […]

Marketing – Market Orientation 11.1

Market Orientation Concept: Market orientation is a business philosophy that prioritizes understanding and meeting the needs and wants of customers […]

Marketing – Quick Guide to The Promotion Decision Process.10.4

Quick Guide to the Promotion Decision Process Set Clear Objectives: Define specific, measurable, achievable, relevant, and time-bound (SMART) goals. Understand […]

Marketing – Select Appropriate Promotional Approach 10.3

Selecting the appropriate promotional approach involves considering the product’s target audience, its life-cycle stage, and the chosen channel strategies. Here’s […]

Marketing – Promotion – Uniqueness of Each Component 10.2

The promotional mix, also known as the marketing communications mix, is a combination of various promotional tools and techniques used […]

Marketing – Integrated Marketing The communication process 10.1

Integrated Marketing Communication (IMC) is a strategic marketing approach that aims to create a unified and seamless brand experience for […]

Marketing – The Promotion Decision Process 9.4

The promotion decision process involves a series of steps that businesses undertake to plan, develop, execute, and evaluate their promotional […]

Marketing – Promotion – Selecting The Right Promotional Approach 9.3

Selecting the appropriate promotional approach for a product involves considering various factors, including the target audience, the product’s life-cycle stage, […]

Marketing – Promotional Mix 9.2

The promotional mix, also known as the marketing communications mix, refers to the combination of tools and strategies that a […]

Marketing – Integrated Marketing and Communication 9.1

Integrated Marketing Communication (IMC): Integrated Marketing Communication is a strategic approach that involves coordinating and unifying all the different elements […]

Marketing – Distribution Channels – Traditional, Electronic, Vertical, Horizontal 8.6

Traditional Marketing Channels: Characteristics: Traditional marketing channels rely on physical distribution methods, often involving face-to-face interactions and tangible assets like […]

Marketing – Distribution Channels 8.5

A marketing channel of distribution, often referred to as a distribution channel, is a set of intermediaries or middlemen involved […]

Marketing – Pricing – The primary objectives in setting prices 8.4

Firms may have various objectives in setting prices, depending on their specific circumstances, market conditions, and overall business strategy. Here […]

Marketing – Price – Demand, Revenues, and Costs 8.3

Pricing decisions are fundamental to a business’s success, as they directly impact its profitability, market position, and customer perception. The […]

Marketing – Price – Selecting Appropriate Price 8.2

Approaches to Selecting an Approximate Price Level: Selecting the right pricing strategy involves a careful analysis of the market, understanding […]

Marketing – Pricing – Its Nature and Importance 8.1

Objective: Describe the nature and importance of pricing and the approaches used to select an approximate price level. Pricing is […]

Marketing Services & The 7 P’s Of Marketing – Marketing 7.6

The traditional marketing mix, often referred to as the Four P’s, consists of Product, Price, Place, and Promotion. When it […]

The Role Of Packaging And Labeling – Marketing 7.5

Packaging and labeling play a crucial role in the marketing of a product. They are not just practical elements of […]

Alternative Branding Strategies – Marketing 7.4

Branding strategies can vary widely depending on a company’s goals, target audience, and the competitive landscape. Here are some alternative […]

Branding – Why Its So Important – Marketing 7.3

Branding is crucial for businesses for a variety of reasons. It is not just about having a recognizable logo or […]

Managing The Product Life Cycle – Marketing 7.2

Marketing executives play a critical role in managing a product’s life cycle to maximize its profitability and longevity. Here are […]

The Product Life Cycle – Marketing 7.1

The product life cycle (PLC) concept is a marketing framework that describes the various stages a product goes through from […]

What Is The Consumer Price Index (CPI)?

The Consumer Price Index (CPI) is a way to measure how the prices of things we buy change over time. […]

Targeting Market Segments – EASY STEP-BY-STEP Process 4.8

Targeting market segments involves tailoring your marketing efforts to effectively reach and engage specific groups of customers identified through the […]

Market SEGMENTATION Made Simple – Clever Marketing 4.7

Market segmentation in marketing is the process of dividing a broader target market into smaller, distinct groups or segments based […]

QUANTITATIVE and QUALITATIVE Research- Marketing 4.6

Quantitative research and qualitative research are two distinct approaches to gathering and analyzing information in the field of research and […]

Primary & Secondary Data – Clever Marketing 4.5

Secondary data and primary data are two types of information used in research and analysis. They differ in their sources, […]

The Purpose Of Market Research – Clever Marketing 4.4

Market research is a systematic process of gathering, analyzing, and interpreting information about a target market, industry, or specific business […]

Major Influences On Consumer Behavior – Clever Marketing 4.3

Situational Influences These are external factors that can affect consumer behavior at a specific point in time including: 1. Physical […]

Building Customer Relations – Clever Marketing 1.5

Organizations build strong customer relationships and customer value through marketing by taking a customer-focused approach to their marketing strategies. This […]

Social Responsibility – Clever Marketing 3.5

The different concepts include: Profit responsibility Stakeholder responsibility Societal responsibility. 1. Profit responsibility: This concept focuses primarily on maximizing profits […]

Ethical and Unethical Marketing Decisions – Clever Marketing 3.4

Factors that influence ethical and unethical marketing decisions include: Societal culture Individual factors Organizational factors Opportunity. Societal culture refers to […]